Engineering premium pet products
Where science meets nature.
Born from a shared vision in Vancouver, Pawline Co. is a women-led Canadian design house where science and sentiment converge. With a team that is 80% women, we approach pet essentials through the lens of engineering excellence and canine biology. Every formula and fabric is developed from first principles, creating a seamless ecosystem that supports your life together—from the walk to the wash. We believe in high-performance premium that honors the deep emotional bond between you and your pet.
STRIDE HARNESS
Engineered for the Modern Bond
[ PRE-LAUNCH JULY 2026 ]
"One ecosystem -Walk to wash"
The Ecosystem
TWO PRODUCT LINES. ONE PHILOSOPHY.
DOGSMETICS
Bio-Cosmetics from Canine Biology
[ IN DEVELOPMENT ]
STRIDE — Smart Harness System
[ 01 : TECHNOLOGY ]
Retractable Leash Hub
A proprietary 4 meter tethering system with integrated auto-lock. Engineered for silent retraction and instantaneous control, ensuring safety without compromising freedom.
[ 03 : MATERIALS ]
Structural Engineering
3 millimetre performance neoprene skin, sustainable PET webbing, and CNC-cut aluminium. Designed for longevity and XS-M versatility.
[ 02 : SAFETY ]
Dual Device Protection
Integrated AirTag™ housing combined with a unique QR identity code. A redundant digital safety net that bridges biomechanics with satellite precision.
[ 04 : DESIGN ]
Coordinated Aesthetics
A unified visual language for pet and owner. Premium coordinated wear that complements the STRIDE HARNESS, bridging the gap between utilitarian gear and lifestyle fashion.
LINE 02 — BIOLOGY DRIVEN
DOGSMETICS — Bio-Cosmetics
Engineering clean beauty from first principles. Our bio-cosmetics line is meticulously formulated to match the unique pH 6.8 of canine skin, ensuring a barrier-safe wash that prioritizes health as much as premium. INCI transparent, plant-derived, and Canadian made.
OPTIMIZATION
pH 6.8 Balanced
ETHOS
Plant-Derived
PRODUCTION
Vancouver, Canada
STATUS
In development
THE COMPLETE ECOSYSTEM
One brand. Complete care.
From the morning walk to the evening wash. We engineer premium lifestyle essentials designed for the modern dog and the aesthetic home. Stride provides smart safety on the go, while Dogsmetic offers bio-harmony for skin and coat health.
From the walk to the wash.
S e a s o n a l A p p a r e l
COMING SOON
Feedback
From the waitlist
"We haven't launched yet — but people are already talking."
"Finally, someone gets it" We might not be able to come back to the basic harness for Milo.
"Can't wait for this to exist"
"Premium that finally matches the bond I have with my dog. Pawline Co. is setting a new standard for pet care"
Elena & JHON
Marcus & Luna
Sarah & Cooper
Behind Pawline Co.
Isabella Duarte
Lilian Arias
CEO & CO-FOUNDER - STRATEGIC VISION
Isabella Duarte is the visionary heart of Pawline Co., dedicated to redefining the pet ownership experience through the lens of emotional luxury. With a background in strategic leadership, she curates the brand's creative direction, ensuring that Stride and Dogsmetic meet the highest standards of safety, style, and engineering precision for the modern pet lifestyle.
COO & CO-FOUNDER - PRODUCT ARCHITECT
Lilian Arias bridges the gap between scientific engineering and the intuitive needs of pet owners. Overseeing global operations and R&D, she applies first-principle engineering to develop our bio-cosmetic pH-correct formulas and smart safety systems. Her focus on supply chain transparency and material innovation drives Pawline Co.'s promise of premium performance.
PAWLINE CO.
Where safety meets style.
Engineering the future of pet lifestyle. A coordinated ecosystem of safety gear and bio-cosmetic care for the modern canine bond.
STRIDE—SMART HARNESS
DOGSMETICs—BIO-CARE